Print ad : IBM: Smarter Planet, Nib

always love IBM's Posters, consistency remain from past till now
love the design!

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins
Via: theinspirationroom

Recent work

here are some of my recent work, i love these two (esp the 1st one)so i really want to share with others.

poster of Helvetica VS its imitation

Helvetica gave people a more neutral and objective feeling. When this font was used in Switzerland and later entered USA,it affected lots of design, e.g ads of Coca-Cola in 50 years ago and some propaganda of govermt.

Moreover,Microsoft adopt this design's idea and develop "Arial".

Below is a Helvetica film poster"Meet the cast" designed by Experimental Jetset in 2007.

very simple but direct. I quite like it as it show the beauty of this font. objective and rational.

However, the below design is .....((OH MY GOD!!)) Totally destroyed my feeling.

This was found on a website,''Design museum shop" (or sth similar).

This is for jotter cover. I am wondering how can this stupid copy can be sold=.=

passpost and passpost-like schedule book

A few days ago, I went to a shop in Shek Kip Mei and surprisingly discovered a passpost.
This was a passpost used before 1997 in HK.
Then, I know that the idea of logo on my passpost-like schedule book wasn't from Colonial Badge but was directly transformed the old passpost.............=.=

The photo wasn't taken in high quality.XP

There is nothing new under the sun

This is my schedule which is designed by Swing Lam, a VA student.

He designed it like a passport. When I first looked at it. I was attracted by the cover logo. I thought, "this must be something! must be sth related to this logo!" I thought it might be related to HK. As it looks like western, something which is related to hk and is western --that should be Britain. The logo left in my mine. And.....
......... Once, I accidentally found it in Wikipedia.

I don't know why he used the Colonial Badge. Perhaps, it's because::
The system of University derived from the west and Hong Kong was colonized. And, since the lion and dragon can be used to repesent Western and Chinese, he just used it simply.

I think changing the Colonial Badge is better than changing the hk logo or whatever as it allows the desige not to be so boring. This kind of "new from old" is always utilized in these few yrs , some artworks have made people feeling interesting.

"Design is the manipulation of form and content"

"Design is the manipulation of form and content…Content is the idea, or object matter. Form is what you do with this idea. How do I deal with it?Do I use color?Do I use black and white? Do I make it big? Do I make it small? Do I make it 3D or 2D?Do I use trendy stuff, or do I use more serious stuff? Do I use Bodoni or do I use Baskerville? There are all the questions you ask. This is part of manipulative aspect of design."
---Paul Rand

The first few lessons of 1180, I learnt that "Communication design is the intentional use of media to convey meaning from one to another."
The dimensions we considered allow us to get different forms.

"How do I deal with it?Do I use color?Do I use black and white? Do I make it big? Do I make it small? Do I make it 3D or 2D?Do I use trendy stuff, or do I use more serious stuff? Do I use Bodoni or do I use Baskerville?"

When we think of our audience, we consider demogrpahics, psychographics...etc. and we ask these questions. then start to design, convey our idea, give meaning.

rememeber Gestalt's precepts and laws....
remember princples of design.....

They are fundamental.........but important
we always need to ask ourselves.

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Design is the manipulation of form and content.

ask all the questions you should ask.

word , colour and IMAGE

Today, I walk into a lift and see it.
When I first looked at it, I wondered.....and Oh! I realised!

The word "Germany" is composed by three colour and these are colours in German's Flag.

Nothing is better or easier than using a flag to represent a nation. When we look at the picture on the poster, those foreigers mean nothing to the audience(mainly local student) as they are almost same facial feature. It doesn't tell us where people will go to exchange.

However, between those lines and words, the coloured "Germany" word stands out clearly and simply to tell the place. It is clear because the word is coloured, is the largest in the poster and is put at the area that people will usu. notice when seeing posters. It will be less conspicuous if the word is in black colour. It is simple because it merges the flag with word rather than the real image of Germany's Flag. I think it leaves a place for wondering(imaging), associating the three colour with their experience and knowledge(e.g.wt do these3 colours mean? why are these 3?) and this is important to catch ppl's attention.

I'm not saying this is a good design but i like the good use of word, colour and object's characteristic.