Helvetica gave people a more neutral and objective feeling. When this font was used in Switzerland and later entered USA,it affected lots of design, e.g ads of Coca-Cola in 50 years ago and some propaganda of govermt.
Moreover,Microsoft adopt this design's idea and develop "Arial".
Below is a Helvetica film poster"Meet the cast" designed by Experimental Jetset in 2007.
very simple but direct. I quite like it as it show the beauty of this font. objective and rational.
However, the below design is .....((OH MY GOD!!)) Totally destroyed my feeling.
This was found on a website,''Design museum shop" (or sth similar).
This is for jotter cover. I am wondering how can this stupid copy can be sold=.=
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